{
  "domain": "activecampaign.com",
  "company": "ActiveCampaign",
  "aliases": [],
  "category": "email_marketing",
  "url": "https://thebiasindex.com/activecampaign.com/",
  "summary": "A typical compare page from ActiveCampaign raises 1.5 of our five red flags. We found 77 candidate pages on ActiveCampaign’s website, of which 59 are compare pages. Those are the ones we score. Together they add up to 87 red flags, the 34th most of the 103 companies we rank.",
  "status": "ok",
  "rank": 34,
  "fair_player": false,
  "red_flags_total": 87,
  "red_flags_per_page": 1.47,
  "compare_pages": 59,
  "candidate_pages": 77,
  "run_date": "2026-10-30",
  "methodology": {
    "version": "v8",
    "url": "https://thebiasindex.com/methodology/"
  },
  "source": "https://github.com/WhimsicalCode/thebiasindex.com",
  "questions": [
    {
      "id": "q1",
      "label": "Wins on everything",
      "question": "Does the page claim the vendor wins or ties on everything it compares?"
    },
    {
      "id": "q2",
      "label": "Never says when to pick the rival",
      "question": "Does the page leave out every situation where a competitor would be the better choice?"
    },
    {
      "id": "q3",
      "label": "Admits no weakness",
      "question": "Does the page avoid saying anything the vendor's own product can't do or does poorly?"
    },
    {
      "id": "q4",
      "label": "Vague attacks",
      "question": "Are the criticisms of competitors vague, with no specifics, numbers or sources?"
    },
    {
      "id": "q5",
      "label": "Rival gets more criticism",
      "question": "Does the competitor get clearly more criticism than the vendor's product?"
    }
  ],
  "pages": [
    {
      "url": "https://www.activecampaign.com/brevo-vs-activecampaign",
      "title": "Brevo vs ActiveCampaign | ActiveCampaign",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/pardot",
      "title": "ActiveCampaign vs. Salesforce Feature Comparison | ActiveCampaign",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/pipedrive",
      "title": "ActiveCampaign vs. Pipedrive Feature & Pricing Comparison | ActiveCampaign",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "yes",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/hubspot-vs-activecampaign",
      "title": "HubSpot vs ActiveCampaign | ActiveCampaign",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/salesforce-vs-activecampaign",
      "title": "Salesforce vs ActiveCampaign | ActiveCampaign",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/mailchimp-vs-activecampaign",
      "title": "Mailchimp vs ActiveCampaign | ActiveCampaign",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/rd-station-vs-activecampaign",
      "title": "RD Station vs ActiveCampaign | ActiveCampaign",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/switch-to-activecampaign",
      "title": "Switch to ActiveCampaign | ActiveCampaign",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/ai-marketing-comparison-activecampaign-vs-brevo",
      "title": "AI Marketing Comparison: ActiveCampaign vs. Brevo | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/ai-marketing-comparison-activecampaign-vs-constant-contact",
      "title": "AI Marketing Comparison: ActiveCampaign vs. Constant Contact | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/ai-marketing-comparison-activecampaign-vs-hubspot",
      "title": "AI Marketing Comparison: ActiveCampaign vs. HubSpot | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-brevo-alternatives",
      "title": "The 5 Best Brevo Alternatives in 2026 | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-mailerlite-alternatives",
      "title": "The 5 Best MailerLite Alternatives for 2025 | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/brevo-vs-constant-contact",
      "title": "Brevo vs. Constant Contact: Which Marketing Platform Wins, And What Comes Next as You Scale? | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/brevo-vs-hubspot",
      "title": "Brevo vs. HubSpot: Which Platform Should You Choose? | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/brevo-vs-mailchimp",
      "title": "Brevo vs. Mailchimp: Which Email Platform Comes Out on Top? | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/hubspot-vs-mailchimp",
      "title": "HubSpot vs Mailchimp: Which Platform Wins | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/mailchimp-vs-constant-contact",
      "title": "Mailchimp vs Constant Contact: Which Is Better for Your Business? | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/constant-contact",
      "title": "ActiveCampaign vs. Constant Contact Feature & Pricing Comparison | ActiveCampaign | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/hubspot",
      "title": "ActiveCampaign vs. HubSpot Feature & Pricing Comparison | ActiveCampaign | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/keap",
      "title": "ActiveCampaign vs. Keap (Infusionsoft) Feature Comparison | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/klaviyo",
      "title": "ActiveCampaign vs. Klaviyo Feature & Pricing Comparison | ActiveCampaign | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/markethero",
      "title": "ActiveCampaign vs. MarketHero – Features & Comparison | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/constant-contact-vs-activecampaign",
      "title": "Constant Contact vs ActiveCampaign | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/klaviyo-vs-activecampaign",
      "title": "Klaviyo vs ActiveCampaign | ActiveCampaign",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/activecampaign-alternatives",
      "title": "6 ActiveCampaign Alternatives and Exactly When to Use Them | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/ai-marketing-comparison-activecampaign-vs-mailchimp",
      "title": "AI Marketing Comparison: ActiveCampaign vs. Mailchimp | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-campaign-monitor-alternatives",
      "title": "The 6 Best Campaign Monitor Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-constant-contact-alternatives",
      "title": "The 6 Best Constant Contact Alternatives in 2026 | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-convertkit-alternatives",
      "title": "The 5 Best ConvertKit Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-encharge-alternatives",
      "title": "The 5 Best Encharge Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-flodesk-alternatives",
      "title": "The 5 Best Flodesk Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-hubspot-alternatives",
      "title": "The 5 Best HubSpot Alternatives in 2026 | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-kartra-alternatives",
      "title": "The 5 Best Kartra Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-keap-alternatives",
      "title": "The 6 Best Keap Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-klaviyo-alternatives",
      "title": "The 6 Best Klaviyo Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-mailchimp-alternatives",
      "title": "The 9 Best Mailchimp Alternatives in 2026 | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-marketo-alternatives",
      "title": "The 5 Best Marketo Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-omnisend-alternatives",
      "title": "The 5 Best Omnisend Alternatives | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/email-marketing-software-comparison-guide",
      "title": "2026 Email Marketing Software Comparison Guide | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/campaign-monitor",
      "title": "ActiveCampaign vs. Campaign Monitor Feature Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/convertkit",
      "title": "ActiveCampaign vs. Kit | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/getresponse",
      "title": "ActiveCampaign vs. GetResponse Feature Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/mailchimp",
      "title": "ActiveCampaign vs. Mailchimp: Which Should You Choose in 2026? | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/mailchimp/watch",
      "title": "Mailchimp vs ActiveCampaign: Which Is Right for You? (Video) | ActiveCampaign | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/marketo",
      "title": "ActiveCampaign vs. Marketo - Feature & Pricing Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/omnisend",
      "title": "ActiveCampaign vs. Omnisend – Features & Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "unclear",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/rd-station",
      "title": "ActiveCampaign vs. RD Station Feature & Pricing Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/salesforce",
      "title": "ActiveCampaign vs. Salesforce Feature Comparison | ActiveCampaign",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-clickfunnels-alternatives",
      "title": "The 5 Best ClickFunnels Alternatives for 2025 | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-mailpoet-alternatives",
      "title": "The 5 Best MailPoet Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/best-ontraport-alternatives",
      "title": "The 5 Best Ontraport Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/pardot-alternatives",
      "title": "Top 5 Pardot Alternatives for 2025 | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/pipedrive-alternatives",
      "title": "The 5 Best Pipedrive Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/rdstation-alternative",
      "title": "The 5 Best RD Station Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/sendgrid-alternatives",
      "title": "The 6 Best SendGrid Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/blog/top-aweber-alternatives",
      "title": "The 6 Best AWeber Alternatives | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/aweber",
      "title": "ActiveCampaign vs. AWeber Feature & Pricing Comparison | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.activecampaign.com/compare/brevo",
      "title": "ActiveCampaign vs. Brevo Feature Comparison | ActiveCampaign",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "unclear"
      }
    }
  ],
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}