{
  "domain": "salesforce.com",
  "company": "Salesforce",
  "aliases": [],
  "category": "crm",
  "url": "https://thebiasindex.com/salesforce.com/",
  "summary": "A typical compare page from Salesforce raises 2.0 of our five red flags. We found 189 candidate pages on Salesforce’s website, of which 52 are compare pages. Those are the ones we score. Together they add up to 106 red flags, the 25th most of the 103 companies we rank.",
  "status": "ok",
  "rank": 25,
  "fair_player": false,
  "red_flags_total": 106,
  "red_flags_per_page": 2.04,
  "compare_pages": 52,
  "candidate_pages": 189,
  "run_date": "2026-10-30",
  "methodology": {
    "version": "v8",
    "url": "https://thebiasindex.com/methodology/"
  },
  "source": "https://github.com/WhimsicalCode/thebiasindex.com",
  "questions": [
    {
      "id": "q1",
      "label": "Wins on everything",
      "question": "Does the page claim the vendor wins or ties on everything it compares?"
    },
    {
      "id": "q2",
      "label": "Never says when to pick the rival",
      "question": "Does the page leave out every situation where a competitor would be the better choice?"
    },
    {
      "id": "q3",
      "label": "Admits no weakness",
      "question": "Does the page avoid saying anything the vendor's own product can't do or does poorly?"
    },
    {
      "id": "q4",
      "label": "Vague attacks",
      "question": "Are the criticisms of competitors vague, with no specifics, numbers or sources?"
    },
    {
      "id": "q5",
      "label": "Rival gets more criticism",
      "question": "Does the competitor get clearly more criticism than the vendor's product?"
    }
  ],
  "pages": [
    {
      "url": "https://www.salesforce.com/compare/salesforce-vs-servicenow/",
      "title": "Salesforce vs. ServiceNow Comparison | Salesforce",
      "red_flags": 5,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/why-we-chose-salesforce-vs-servicenow/",
      "title": "Salesforce vs. ServiceNow: Why Crestron Chose Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/agentforce-vs-servicenow/",
      "title": "Agentforce vs. ServiceNow: A Head-to-Head Comparison | Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-vs-hubspot/",
      "title": "Salesforce vs Hubspot for Sales & Marketing | Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-vs-microsoft/",
      "title": "Salesforce vs. Microsoft Dynamics | Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-vs-zendesk/",
      "title": "Salesforce vs. Zendesk | Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/data/compare/data-360-vs-adobe-cdp/",
      "title": "Salesforce data 360 compared to adobe real time cdp | Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/blog/bigcommerce-alternatives/",
      "title": "7 BigCommerce Alternatives For Small Business",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/data/compare/data-cloud-vs-adobe-cdp/",
      "title": "Salesforce data cloud compared to adobe real time cdp | Salesforce AP",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/bigcommerce-alternatives/",
      "title": "7 BigCommerce Alternatives For Small Business",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/agentforce-vs-decagon/",
      "title": "Agentforce vs Decagon: How Do They Compare? | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/agentforce-vs-sierra/",
      "title": "Agentforce vs. Sierra: How Do They Compare? | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-commerce-cloud-vs-shopify/",
      "title": "Salesforce vs. Shopify Comparison | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-field-service-vs-ifs/",
      "title": "Salesforce Field Service vs IFS | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesforce-vs-veeva/",
      "title": "Salesforce Life Sciences Cloud vs. Veeva Vault CRM | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/servicenow-alternatives/",
      "title": "7 Best ServiceNow Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/data/compare/data-cloud-vs-hightouch-cdp/",
      "title": "Salesforce Data 360 compared to hightouch cdp | Salesforce",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/blog/hubspot-alternatives-for-small-business/",
      "title": "HubSpot alternatives for small businesses - Salesforce AP",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/blog/servicenow-alternatives-for-small-business/",
      "title": "7 ServiceNow Alternatives for Small Businesses and Startups - Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/salesforce-vs-sap/",
      "title": "Salesforce vs SAP: Key Differences Explained | Salesforce AP",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/au/blog/hubspot-alternatives/",
      "title": "Best HubSpot Alternatives for Small Business",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/hubspot-alternatives/",
      "title": "Best HubSpot Alternatives for Small Business",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/microsoft-teams-alternative-for-startups/",
      "title": "Microsoft Teams Alternatives: 10 Better Tools to Consider",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/servicenow-alternatives/",
      "title": "7 ServiceNow Alternatives for Small Businesses and Startups",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/clari-alternatives/",
      "title": "7 Best Clari Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/clickup-alternatives/",
      "title": "7 Best ClickUp Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/gong-alternatives/",
      "title": "10 Best Gong Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/salesloft-alternatives/",
      "title": "5 Best Salesloft Competitors and Alternatives in 2026 | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/zendesk-alternatives/",
      "title": "7 Best Zendesk Alternatives in 2026: Competitors Compared | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/crm/comparison/",
      "title": "Salesforce Comparison: Choosing a CRM | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/crm/salesforce-alternatives/",
      "title": "Is There a Good CRM Alternative to Salesforce? | Salesforce",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/blog/mailchimp-alternatives-for-small-business/",
      "title": "Mailchimp Alternatives for Small Businesses and Startups - Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/blog/microsoft-teams-alternative-for-startups/",
      "title": "Microsoft Teams Alternatives: 10 Better Tools to Consider - Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/salesforce-vs-freshworks/",
      "title": "Salesforce vs Freshworks: CRM Comparison | Salesforce AP",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/salesforce-vs-odoo/",
      "title": "Salesforce vs Odoo: Features, Pricing & CRM Fit | Salesforce AP",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/salesforce-vs-oracle-crm/",
      "title": "Salesforce vs Oracle: CRM Comparison | Salesforce AP",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/hub/service/help-desk-software-comparison/",
      "title": "8 Best Customer Help Desk Software | Salesforce AP",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "unclear",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/au/crm/ai-crm-vs-traditional-crm/",
      "title": "AI CRM vs. Traditional CRM: How to Choose the Right Fit | Salesforce AU",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/mailchimp-alternatives/",
      "title": "9 Mailchimp Alternatives for Small Businesses and Startups",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/shopify-alternatives/",
      "title": "What Are the Best Shopify Alternatives for Small Businesses?",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/blog/small-business/zendesk-alternatives-for-small-business/",
      "title": "Top Zendesk Alternatives For Small Business Service",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/clay-alternatives/",
      "title": "7 Best Clay Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/monday-alternatives/",
      "title": "6 Best Monday Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/outreach-competitors/",
      "title": "5 Best Outreach Alternatives & Competitors in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/pegasystems-alternatives/",
      "title": "7 Best Pega Competitors & Alternatives in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/servicetitan-alternatives/",
      "title": "7 Best ServiceTitan Alternatives and Competitors in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/compare/zoominfo-competitors/",
      "title": "8 Best ZoomInfo Competitors and Alternatives in 2026 | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/crm/zoho-vs-salesforce/",
      "title": "Zoho vs. Salesforce: How Do They Compare? | Salesforce",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/in/compare/salesforce-vs-aws/",
      "title": "Salesforce vs AWS: Key Differences | Salesforce IN",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.salesforce.com/in/compare/slack-vs-discord/",
      "title": "Slack vs Discord; a comparison for businesses | Salesforce IN",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/slack-vs-teams/",
      "title": "Slack vs Teams Comparison for Workplaces | Salesforce AP",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "no"
      }
    },
    {
      "url": "https://www.salesforce.com/ap/compare/slack-vs-whatsapp/",
      "title": "Slack vs WhatsApp: Key Differences | Salesforce AP",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "unclear"
      }
    }
  ],
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    {
      "url": "https://www.salesforce.com/agentforce/agentic-ai-vs-generative-ai/",
      "title": "Agentic AI vs Generative AI: Key Differences Explained | Salesforce",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.salesforce.com/agentforce/ai-agent-vs-chatbot/",
      "title": "AI Agent vs. Chatbot — What’s the Difference? | Salesforce",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.salesforce.com/agentforce/chatbot/chatbot-vs-conversational-ai/",
      "title": "Chatbot vs. Conversational AI: What Makes Them Different | Salesforce",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.salesforce.com/ap/blog/autonomous-vs-assistive-agents/",
      "title": "Autonomous vs Assistive Agents: Which is Right for Your SMB?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.salesforce.com/ap/blog/b2b-vs-b2c-ecommerce-difference/",
      "title": "B2B vs B2C Ecommerce: What’s the Difference? | Salesforce AP",
      "type": "educational",
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    },
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      "url": "https://www.salesforce.com/ap/blog/gross-sales-vs-net-sales/",
      "title": "Gross Sales vs. Net Sales: Differences & How to Calculate | Salesforce Asia",
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    },
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    {
      "url": "https://www.salesforce.com/ap/marketing/demos/salesforce-vs-hubspot-marketing-demo/",
      "title": "Marketing should deliver revenue, not just emails. | Salesforce AP",
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      "url": "https://www.salesforce.com/jp/blog/jp-crm-comparison/",
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      "url": "https://www.salesforce.com/jp/blog/jp-detailed-comparison-of-salesforce-and-tableau/",
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      "what_it_is": "Couldn’t be read: not English (ja)"
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      "url": "https://www.salesforce.com/jp/blog/jp-hubspot-alternatives-for-small-business/",
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      "what_it_is": "Couldn’t be read: not English (ja)"
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    {
      "url": "https://www.salesforce.com/jp/blog/jp-ma-comparison/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/blog/jp-salesforce-vs-hubspot/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/blog/jp-salesforce-vs-kintone/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/blog/jp-sfa-comparison/",
      "title": "SFA（営業支援）おすすめツール15選比較｜選び方のポイントも解説 - Salesforceブログ",
      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/crm/crm-vs-excel/",
      "title": "顧客管理はCRMの代わりにExcelで代用！メリットとデメリットを解説 | セールスフォース・ジャパン",
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      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/crm/crm-vs-scm/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/form/guide/slack/slack-vs-communication-tool/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/marketing/sql-vs-mql/",
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      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
    },
    {
      "url": "https://www.salesforce.com/jp/sales/sales-force-automation-software-sfa/excel-vs-sfa/",
      "title": "Excel（エクセル）で日報を管理！メリット・デメリットも解説 | セールスフォース・ジャパン",
      "type": "unreadable",
      "what_it_is": "Couldn’t be read: not English (ja)"
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      "url": "https://www.salesforce.com/jp/sales/team-productivity/management-by-excel-vs-sfa/",
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}