{
  "domain": "wix.com",
  "company": "Wix",
  "aliases": [],
  "category": "website_builders",
  "url": "https://thebiasindex.com/wix.com/",
  "summary": "A typical compare page from Wix raises 1.2 of our five red flags. We found 94 candidate pages on Wix’s website, of which 31 are compare pages. Those are the ones we score. Together they add up to 38 red flags, the 55th most of the 98 companies we rank.",
  "status": "ok",
  "rank": 55,
  "fair_player": false,
  "red_flags_total": 38,
  "red_flags_per_page": 1.23,
  "compare_pages": 31,
  "candidate_pages": 94,
  "run_date": "2026-10-30",
  "methodology": {
    "version": "v8",
    "url": "https://thebiasindex.com/methodology/"
  },
  "source": "https://github.com/WhimsicalCode/thebiasindex.com",
  "questions": [
    {
      "id": "q1",
      "label": "Wins on everything",
      "question": "Does the page claim the vendor wins or ties on everything it compares?"
    },
    {
      "id": "q2",
      "label": "Never says when to pick the rival",
      "question": "Does the page leave out every situation where a competitor would be the better choice?"
    },
    {
      "id": "q3",
      "label": "Admits no weakness",
      "question": "Does the page avoid saying anything the vendor's own product can't do or does poorly?"
    },
    {
      "id": "q4",
      "label": "Vague attacks",
      "question": "Are the criticisms of competitors vague, with no specifics, numbers or sources?"
    },
    {
      "id": "q5",
      "label": "Rival gets more criticism",
      "question": "Does the competitor get clearly more criticism than the vendor's product?"
    }
  ],
  "pages": [
    {
      "url": "https://www.wix.com/compare/hub/network-solutions",
      "title": "Wix vs Network Solutions: a complete guide",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/elementor-alternatives",
      "title": "10 best Elementor alternatives for agencies and designers",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-elementor",
      "title": "Wix Studio vs. Elementor: which website builder should you choose?",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-wordpress",
      "title": "Wix Studio vs. WordPress: which website builder should you choose?",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/durable",
      "title": "Wix vs Durable: a complete guide",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/shopify-headless-commerce",
      "title": "Wix Headless vs Shopify Headless Commerce: a complete guide",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "unclear",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/webflow",
      "title": "Wix vs Webflow: a complete guide",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/woocommerce",
      "title": "Wix vs WooCommerce: a complete guide",
      "red_flags": 2,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/alternative-email-providers",
      "title": "Best alternative email providers: Top picks beyond Gmail",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.wix.com/blog/duda-alternatives",
      "title": "Duda alternatives: top platforms for agencies and professionals",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/godaddy-alternatives",
      "title": "GoDaddy alternative domain registration, hosting & email",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/shopify-alternatives",
      "title": "8 Shopify alternatives to build your ecommerce store",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.wix.com/blog/squarespace-alternatives",
      "title": "11 Best Squarespace Alternatives To Create Your Website",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "unclear",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.wix.com/blog/webflow-alternatives",
      "title": "Webflow alternatives: top platforms for professional web creators in 2026",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-business-email-vs-gmail",
      "title": "Wix Business Email vs Gmail: Features, Pricing & Comparison",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-duda",
      "title": "Wix Studio vs. Duda: what pros really need in a web platform",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-framer",
      "title": "Wix Studio vs. Framer: which website builder wins for your business?",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-shopify",
      "title": "Wix Studio vs. Shopify: which is best for ecommerce?",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-squarespace",
      "title": "Wix Studio vs. Squarespace: which platform is right for professional web creators?",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-studio-vs-webflow",
      "title": "Wix Studio vs. Webflow: everything you need to know before you build",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wix-vs-weebly",
      "title": "Wix vs Weebly: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/wordpress-alternatives",
      "title": "10 WordPress alternatives to build your website",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/bigcommerce",
      "title": "Wix vs BigCommerce: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/ecwid",
      "title": "Wix vs Ecwid a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/godaddy",
      "title": "Wix vs GoDaddy: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/shopify",
      "title": "Wix vs Shopify: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/square",
      "title": "Wix vs Square: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "no",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/squarespace",
      "title": "Wix vs Squarespace: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "unclear",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/wordpress",
      "title": "Wix vs WordPress: a complete guide",
      "red_flags": 1,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.wix.com/blog/amazon-alternatives",
      "title": "7 alternatives to selling on Amazon",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.wix.com/compare/hub/hostinger",
      "title": "Wix vs Hostinger: a complete guide",
      "red_flags": 0,
      "answers": {
        "q1": "no",
        "q2": "no",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "unclear"
      }
    }
  ],
  "other_candidate_pages": [
    {
      "url": "https://www.wix.com/app-market/compare-ninja",
      "title": "Common Ninja Comparison Tables | Wix App Market | Wix.com",
      "type": "other",
      "what_it_is": "Something else"
    },
    {
      "url": "https://www.wix.com/app-market/dmytro-bieliaiev-pricing-comparison-tables",
      "title": "Pricing & Comparison Tables | Wix App Market | Wix.com",
      "type": "other",
      "what_it_is": "Something else"
    },
    {
      "url": "https://www.wix.com/app-market/plan-comparison",
      "title": "Plan Comparison Table | Wix App Market | Wix.com",
      "type": "other",
      "what_it_is": "Something else"
    },
    {
      "url": "https://www.wix.com/app-market/realestate-plugins-rent-vs-buy-calculator",
      "title": "Rent vs. Buy Calculator | Wix App Market | Wix.com",
      "type": "other",
      "what_it_is": "Something else"
    },
    {
      "url": "https://www.wix.com/blog/agentic-commerce-vs-ai-shopping",
      "title": "How is agentic commerce different from regular AI shopping?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ai-agent-vs-ai-assistant",
      "title": "AI agent vs AI assistant: when you need an agent?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ai-vs-com",
      "title": ".ai vs .com: which domain is right for your site?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ai-vs-human-creativity-websites",
      "title": "Sure, AI can design your whole website—but you give it soul",
      "type": "other",
      "what_it_is": "Something else"
    },
    {
      "url": "https://www.wix.com/blog/ai-vs-template-for-websites",
      "title": "AI vs. template: Which should I use to create my website?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ai-website-builder-vs-no-code-builder",
      "title": "AI website builder vs no-code builder: what's the difference?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/best-com-alternatives",
      "title": "Best alternatives to .com domain",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blog-vs-vlog",
      "title": "Blog vs. vlog—what’s the difference",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-content-marketing",
      "title": "Blogging vs. content marketing: differences and benefits",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-copywriting",
      "title": "Blogging vs copywriting: What's the difference?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-ecommerce",
      "title": "Blogging vs ecommerce: which to choose to make money",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-freelance-writing",
      "title": "Blogging vs freelance writing: How to choose what works for you",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-instagram",
      "title": "Blogging vs. Instagram: Which should you choose?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-podcasting",
      "title": "Blogging vs podcasting: Pros, cons and which to choose",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/blogging-vs-youtube",
      "title": "Blogging vs. YouTube: Which one is more relevant?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/cloud-hosting-vs-shared-hosting",
      "title": "Cloud hosting vs. shared hosting: which is actually better?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/co-vs-com",
      "title": ".co vs .com: which is the best domain choice?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/domain-hosting-vs-web-hosting",
      "title": "Domain Hosting vs Web Hosting: Definitions + Differences",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/domain-vs-url",
      "title": "Domain vs URL: What’s the difference?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/domain-vs-website",
      "title": "Domain vs website: Understanding the differences and why it matters",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ecommerce-vs-brick-and-mortar-stores",
      "title": "Ecommerce vs. brick-and-mortar stores: Pros and Cons",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ecommerce-vs-dropshipping",
      "title": "Ecommerce vs. dropshipping: a complete guide to both",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ecommerce-vs-marketplace",
      "title": "Ecommerce vs. marketplace: Which should you choose?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ecommerce-vs-retail",
      "title": "Ecommerce vs. retail: How are they different and why do they matter?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/ecommerce-vs-social-commerce",
      "title": "Ecommerce vs. social commerce: key differences and evolution",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/frontend-vs-backend",
      "title": "Frontend vs backend: key differences explained",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/headless-cms-vs-traditional-cms",
      "title": "Headless CMS vs Traditional CMS: How to Pick",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/mcp-vs-api",
      "title": "MCP vs API: what's the difference?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/mobile-first-vs-responsive-design-all-you-need-to-know",
      "title": null,
      "type": "unreadable",
      "what_it_is": "Couldn’t be read: no readable text"
    },
    {
      "url": "https://www.wix.com/blog/multi-page-website-vs-single-page-website",
      "title": "Multi-page vs single-page website: impact on SEO and UX",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/org-vs-com-vs-net-domain-extensions",
      "title": ".COM vs .NET vs .ORG",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/prompt-engineering-vs-context-engineering",
      "title": "Prompt engineering vs context engineering to build a website with AI",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/responsive-vs-adaptive-design",
      "title": "Responsive web design vs. adaptive: Which should you use?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/self-host-vs-managed",
      "title": "Is it worth hosting your own website? Self-host vs managed",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/static-vs-dynamic-website",
      "title": "Static vs Dynamic Websites: Key Differences And Which To Use",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/traditional-website-builders-vs-ai-website-builders",
      "title": "Traditional website builders vs AI website builders",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/uri-vs-url",
      "title": "URI vs URL: What are the differences?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/vibe-coding-vs-no-code",
      "title": "Vibe coding vs no code: Compare cost, speed and flexibility",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/web-designer-vs-web-developer",
      "title": "Web designers vs. web developers",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/web-host-vs-domain-registrar",
      "title": "What is a web host vs a domain registrar?",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/website-builder-vs-cms",
      "title": "Website builder vs CMS and which to choose",
      "type": "educational",
      "what_it_is": "A guide or article"
    },
    {
      "url": "https://www.wix.com/blog/website-builder-vs-web-developer",
      "title": null,
      "type": "unreadable",
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    },
    {
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    {
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    {
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      "title": "Website vs mobile app and which to build for your business",
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    {
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    {
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      "title": "Website vs social media (and why you still need a website)",
      "type": "educational",
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    },
    {
      "url": "https://www.wix.com/blog/what-is-a-webpage-vs-a-website",
      "title": "What is a webpage vs a website?",
      "type": "educational",
      "what_it_is": "A guide or article"
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    {
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      "type": "educational",
      "what_it_is": "A guide or article"
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    {
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      "title": "Design system vs style guide: what's the difference?",
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    {
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      "type": "educational",
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    {
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      "type": "educational",
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}