{
  "domain": "zendesk.com",
  "company": "Zendesk",
  "aliases": [],
  "category": "help_desk",
  "url": "https://thebiasindex.com/zendesk.com/",
  "summary": "A typical compare page from Zendesk raises 3.1 of our five red flags. We found 95 candidate pages on Zendesk’s website, of which 73 are compare pages. Those are the ones we score. Together they add up to 229 red flags, the 11th most of the 98 companies we rank.",
  "status": "ok",
  "rank": 11,
  "fair_player": false,
  "red_flags_total": 229,
  "red_flags_per_page": 3.14,
  "compare_pages": 73,
  "candidate_pages": 95,
  "run_date": "2026-10-30",
  "methodology": {
    "version": "v8",
    "url": "https://thebiasindex.com/methodology/"
  },
  "source": "https://github.com/WhimsicalCode/thebiasindex.com",
  "questions": [
    {
      "id": "q1",
      "label": "Wins on everything",
      "question": "Does the page claim the vendor wins or ties on everything it compares?"
    },
    {
      "id": "q2",
      "label": "Never says when to pick the rival",
      "question": "Does the page leave out every situation where a competitor would be the better choice?"
    },
    {
      "id": "q3",
      "label": "Admits no weakness",
      "question": "Does the page avoid saying anything the vendor's own product can't do or does poorly?"
    },
    {
      "id": "q4",
      "label": "Vague attacks",
      "question": "Are the criticisms of competitors vague, with no specifics, numbers or sources?"
    },
    {
      "id": "q5",
      "label": "Rival gets more criticism",
      "question": "Does the competitor get clearly more criticism than the vendor's product?"
    }
  ],
  "pages": [
    {
      "url": "https://www.zendesk.com/campaigns/nucleus-research-zendesk-vs-intercom/",
      "title": "Nucleus Research: Anatomy of a Decision",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/campaigns/zendesk-vs-salesforce/",
      "title": "Why Companies Choose Zendesk vs Salesforce",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-ada/",
      "title": "Zendesk vs. Ada: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-assembled/",
      "title": "Zendesk vs. Assembled: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-calabrio/",
      "title": "Zendesk vs. Calabrio: A complete guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-decagon/",
      "title": "Zendesk vs. Decagon: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-egain/",
      "title": "Zendesk vs. eGain: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-evaluagent/",
      "title": "Zendesk vs. Evaluagent: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-freshdesk/",
      "title": "Zendesk vs. Freshdesk",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-front/",
      "title": "Zendesk vs. Front: A comprehensive comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-gladly/",
      "title": "Zendesk vs. Gladly: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-helpjuice/",
      "title": "Zendesk vs. Helpjuice",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-intercom/",
      "title": "AI built for resolutions: Why Zendesk outperforms Intercom",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-kustomer/",
      "title": "Zendesk vs. Kustomer: A comparison for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-level-ai/",
      "title": "Zendesk vs. Level AI: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-livechat/",
      "title": "Zendesk vs. LiveChat: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-loris-ai/",
      "title": "Zendesk vs. Loris AI: A comparison guide",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-maestroqa/",
      "title": "Zendesk vs. MaestroQA: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-movidesk/",
      "title": "Zendesk vs. Movidesk: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-olark/",
      "title": "Zendesk vs. Olark: A Comparison Guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-oracle/",
      "title": "Zendesk vs. Oracle | A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "yes",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-pega/",
      "title": "Zendesk vs. Pega: 2026 comparison guide",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-playvox/",
      "title": "Zendesk vs. Playvox: A comparison guide for 2025",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-salesforce/",
      "title": "Zendesk vs. Salesforce: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-solvvy/",
      "title": "Zendesk vs. Solvvy: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-spiceworks/",
      "title": "Zendesk vs. Spiceworks: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-zoho/",
      "title": "Zendesk vs. Zoho: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-zoom/",
      "title": "Zendesk vs. Zoom Contact Center: A comparison guide for 2026",
      "red_flags": 4,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/blog/guides-and-ebooks/nucleus-research-zendesk-vs-freshworks/",
      "title": "Nucleus Research report: Zendesk vs. Freshworks",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "unclear"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/front-alternatives/",
      "title": "Front alternatives: A comprehensive comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/jira-service-desk-alternatives/",
      "title": "Top 9 Jira Service Desk competitors and alternatives for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/manageengine-alternatives/",
      "title": "Top 15 ManageEngine competitors and alternatives for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/servicenow-alternatives/",
      "title": "Top 11 ServiceNow competitors and alternatives for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/solvvy-alternatives/",
      "title": "10 Solvvy (now Zoom Contact Center) alternatives for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/spiceworks-alternative/",
      "title": "A Spiceworks Alternative with Zendesk Support",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/talkdesk-alternatives/",
      "title": "10 best Talkdesk competitors and alternatives in 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-dialpad/",
      "title": "Zendesk vs. Dialpad: The ultimate CX comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-dixa/",
      "title": "Zendesk vs. Dixa: A comprehensive comparison guide for 2024",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-fin/",
      "title": "Zendesk vs. Fin (formerly Intercom): A comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-freshservice/",
      "title": "Zendesk vs. Freshservice: A comparison guide",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-gorgias/",
      "title": "Zendesk vs. Gorgias: A comprehensive comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-groove/",
      "title": "Zendesk vs. Groove",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-happyfox/",
      "title": "Zendesk vs. HappyFox: A Comprehensive Comparison Guide for 2025",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-help-scout/",
      "title": "Zendesk vs. Help Scout: 2026 comparison to help you choose",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-helpshift/",
      "title": "Zendesk vs. Helpshift: A Comprehensive Comparison Guide for 2024",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "unclear",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-hubspot/",
      "title": "Zendesk vs. HubSpot: A comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-kaizo/",
      "title": "Zendesk vs. Kaizo: A comparison guide for 2025",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-kayako/",
      "title": "Zendesk vs. Kayako: A comprehensive comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-liveagent/",
      "title": "Zendesk vs. LiveAgent: A comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-liveperson/",
      "title": "Zendesk vs LivePerson: A Comprehensive Comparison Guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-microsoft/",
      "title": "Zendesk vs. Microsoft Dynamics 365: A comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-nice/",
      "title": "Zendesk vs. NICE",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-pipedrive/",
      "title": "Zendesk & Pipedrive Integration: A Comprehensive Guide",
      "red_flags": 3,
      "answers": {
        "q1": "yes",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "no"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-servicenow/",
      "title": "Zendesk vs. ServiceNow: A comparison guide for 2026",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-sprinklr/",
      "title": "Zendesk vs. Sprinklr: A comparison guide for 2025",
      "red_flags": 3,
      "answers": {
        "q1": "no",
        "q2": "yes",
        "q3": "yes",
        "q4": "unclear",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-stylo/",
      "title": "Zendesk vs. Stylo: A comparison guide for 2025",
      "red_flags": 3,
      "answers": {
        "q1": "unclear",
        "q2": "yes",
        "q3": "yes",
        "q4": "no",
        "q5": "yes"
      }
    },
    {
      "url": "https://www.zendesk.com/why-zendesk/zendesk-vs-twilio-flex/",
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