The Bias Index
← Every company

Apollo

  • apollo.io
  • 6th of 98 by total
  • Read on 30 October 2026

A typical compare page from Apollo raises 1.7 of our five red flags.

We found 197 candidate pages on Apollo’s website, of which 177 are compare pages. Those are the ones we score.

Together they add up to 309 red flags, the 6th most of the 98 companies we rank.

309red flags in total
1.7red flags per page
177compare pages
197 candidate pages →
6Wins on everything 10Never says when to pick the rival 124Admits no weakness 0Vague attacks 169Rival gets more criticism

Apollo against everyone

Left to right: red flags per page. Bottom to top: compare pages, on a log scale. Bigger dots have more red flags in total. Every grey dot is another company.

Fair players1 flag per page or fewer
0
10
100
1,000
0
1
2
3
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5
1,000 flags100 flags compare pages
flags per page, out of five

All 177 pages

A filled dot is a red flag. Open a page to read it yourself.

Top 5 Orum Alternatives for Outbound Teams | Apollo
apollo.io/insights/orum-alternatives
2
Why Is HubSpot's 5% Bounce Threshold Risky for Small BDR Teams? | Apollo
apollo.io/insights/outbound-prospecting-for-3-person-bdr-team-improve-email-deliverability-and-reduce-high-bounce-rates-vs-hubspot
2
Top 8 Outreach Alternatives for Sales Teams | Apollo
apollo.io/insights/outreach-alternatives
2
Top 5 PhantomBuster Alternatives in 2026 | Apollo
apollo.io/insights/phantombuster-alternatives
2
Top 6 Pipedrive Alternatives for Revenue Teams | Apollo
apollo.io/insights/pipedrive-alternatives
2
Top 6 Pocus Alternatives for GTM Teams | Apollo
apollo.io/insights/pocus-alternatives
2
Top 9 Prospeo Alternatives for Sales Teams | Apollo
apollo.io/insights/prospeo-alternatives
2
Top 5 RocketReach Alternatives for GTM Teams | Apollo
apollo.io/insights/rocketreach-alternatives
2
Top 7 Sales Ape Alternatives for SDR Teams | Apollo
apollo.io/insights/sales-ape-alternatives
2
Top 9 SalesLoft Alternatives for Sales Teams | Apollo
apollo.io/insights/salesloft-alternatives
2
7 Top Skrapp Alternatives for Sales Teams | Apollo
apollo.io/insights/skrapp-alternatives
2
Top 9 Skylead Alternatives for Prospecting Teams | Apollo
apollo.io/insights/skylead-alternatives
2
Top 9 Snov.io Alternatives for Sales Teams | Apollo
apollo.io/insights/snovio-alternatives
2
Best Stirista Alternatives for GTM Teams: 5 Options | Apollo
apollo.io/insights/stirista-alternatives
2
Top 8 TexAu Alternatives for Prospecting Teams | Apollo
apollo.io/insights/texau-alternatives
2
Top 6 Thunderbit Alternatives for Prospecting Teams | Apollo
apollo.io/insights/thunderbit-alternatives
2
Top 9 Unify Alternatives for GTM Teams | Apollo
apollo.io/insights/unify-alternatives
2
Best Warmly Alternatives for GTM Teams: 7 Options | Apollo
apollo.io/insights/warmly-alternatives
2
Top 7 ZeroBounce Alternatives for Sales Teams | Apollo
apollo.io/insights/zerobounce-alternatives
2
Top 6 Zoho Alternatives for Revenue Teams | Apollo
apollo.io/insights/zoho-alternatives
2
Top 9 ZoomInfo Alternatives for GTM Teams | Apollo
apollo.io/insights/zoominfo-alternatives
2
Top 7 Cognism Alternatives: Better Data at Lower Cost | Apollo.io
apollo.io/magazine/cognism-alternatives
2
Top 6 Gong Alternatives for Sales Intelligence & Conversation Analytics
apollo.io/magazine/gong-alternatives
2
9 ActiveCampaign Alternatives in 2026 | Apollo
apollo.io/insights/activecampaign-alternatives
1
Apollo vs 11x: AI SDR Platform Showdown (2026) | Apollo
apollo.io/insights/apollo-vs-11x
1

Take the data with you

Every compare page we scored for Apollo, with its five answers, as JSON. The whole index is in the weekly release.

apollo.io.json pages.csv companies.csv

Think we got one wrong?

Open an issue on GitHub with the page and the question. The labelled pages we test against are public.

Open an issue How the scoring works