The Bias Index
← Every company

Kit

  • kit.com
  • 59th of 98 by total
  • Read on 30 October 2026

A typical compare page from Kit raises 2.6 of our five red flags.

We found 15 candidate pages on Kit’s website, of which 12 are compare pages. Those are the ones we score.

Together they add up to 31 red flags, the 59th most of the 98 companies we rank.

31red flags in total
2.6red flags per page
12compare pages
15 candidate pages →
3Wins on everything 12Never says when to pick the rival 5Admits no weakness 1Vague attacks 10Rival gets more criticism

Kit against everyone

Left to right: red flags per page. Bottom to top: compare pages, on a log scale. Bigger dots have more red flags in total. Every grey dot is another company.

Fair players1 flag per page or fewer
0
10
100
1,000
0
1
2
3
4
5
1,000 flags100 flags compare pages
flags per page, out of five

All 12 pages

A filled dot is a red flag. Open a page to read it yourself.

Alternative to Gumroad: Selling digital products with Kit Commerce
kit.com/resources/blog/alternative-to-gumroad-sell-digital-products-convertkit
4

Take the data with you

Every compare page we scored for Kit, with its five answers, as JSON. The whole index is in the weekly release.

Think we got one wrong?

Open an issue on GitHub with the page and the question. The labelled pages we test against are public.