The Bias Index
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Apollo

  • apollo.io
  • 6th of 98 by total
  • Read on 30 October 2026

A typical compare page from Apollo raises 1.7 of our five red flags.

We found 197 candidate pages on Apollo’s website, of which 177 are compare pages. Those are the ones we score.

Together they add up to 309 red flags, the 6th most of the 98 companies we rank.

309red flags in total
1.7red flags per page
177compare pages
197 candidate pages →
6Wins on everything 10Never says when to pick the rival 124Admits no weakness 0Vague attacks 169Rival gets more criticism

Apollo against everyone

Left to right: red flags per page. Bottom to top: compare pages, on a log scale. Bigger dots have more red flags in total. Every grey dot is another company.

Fair players1 flag per page or fewer
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100
1,000
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1
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1,000 flags100 flags compare pages
flags per page, out of five

All 177 pages

A filled dot is a red flag. Open a page to read it yourself.

Apollo vs Evaboot: Features, Pricing & B2B Data Compared (2026) | Apollo
apollo.io/insights/apollo-vs-evaboot
4
Apollo vs Outreach vs Salesloft: Compare Top Sales Engagement Platforms
apollo.io/magazine/apollo-vs-salesloft-vs-outreach-platform-alternatives
4
Claude vs. ChatGPT: The Ultimate Apollo MCP Showdown
apollo.io/academy/webinars/claude-vs-chatgpt
3
Apollo vs Amplemarket: Features, Pricing & Use Cases (2026) | Apollo
apollo.io/insights/apollo-vs-amplemarket
3
Apollo vs Captain Data: Social Selling Automation Platform Comparison (2026) | Apollo
apollo.io/insights/apollo-vs-captain-data
3
Apollo vs ContactOut: Pricing, Features & Best Pick (2026) | Apollo
apollo.io/insights/apollo-vs-contactout
3
Apollo vs Seamless.AI: B2B Data Provider Platform Comparison (2026) | Apollo
apollo.io/insights/apollo-vs-seamlessai
3
Apollo vs Unify (2026): A Head to Head Comparison
apollo.io/insights/apollo-vs-unify
3
Apollo.io - The #1 Rated All-in-one Sales Tool vs ZoomInfo
apollo.io/wall-of-love-vs-zoominfo
3
6 Top 11x Alternatives for SDR Teams | Apollo
apollo.io/insights/11x-alternatives
2
Best 6sense Alternatives for GTM Teams: 5 Options | Apollo
apollo.io/insights/6sense-alternatives
2
Top 7 Amplemarket Alternatives for Sales Teams | Apollo
apollo.io/insights/amplemarket-alternatives
2
Apollo vs 6sense: Intent Data & Pricing Compared (2026) | Apollo
apollo.io/insights/apollo-vs-6sense
2
Apollo vs ActiveCampaign: Pricing, Features & Data (2026) | Apollo
apollo.io/insights/apollo-vs-activecampaign
2
Apollo vs Chili Piper: Full GTM Platform vs Routing Tool (2026) | Apollo
apollo.io/insights/apollo-vs-chili-piper
2
Apollo vs Chorus.ai: Features, Pricing & Use Cases (2026) | Apollo
apollo.io/insights/apollo-vs-chorusai
2
Apollo vs Clearbit: B2B Data & Execution Compared (2026) | Apollo
apollo.io/insights/apollo-vs-clearbit
2
Apollo vs Closely: B2B Data & Outreach Compared (2026) | Apollo
apollo.io/insights/apollo-vs-closely
2
Apollo vs Cognism: B2B Data & Outreach Platform Compared (2026) | Apollo
apollo.io/insights/apollo-vs-cognism
2
Apollo vs Common Room: Intent Data Platform Comparison (2026) | Apollo
apollo.io/insights/apollo-vs-common-room
2
Apollo vs D7 Lead Finder: Full Platform Comparison (2026) | Apollo
apollo.io/insights/apollo-vs-d7-lead-finder
2
Apollo vs Derrick app: Features, Pricing & Use Cases (2026) | Apollo
apollo.io/insights/apollo-vs-derrick-app
2
Apollo vs Dripify: Features, Pricing & Use Cases (2026) | Apollo
apollo.io/insights/apollo-vs-dripify
2
Apollo vs Empler AI: AI SDR Platform Showdown (2026) | Apollo
apollo.io/insights/apollo-vs-empler-ai
2
Apollo vs Findymail: Sales Technology Platform Comparison (2026) | Apollo
apollo.io/insights/apollo-vs-findymail
2

Take the data with you

Every compare page we scored for Apollo, with its five answers, as JSON. The whole index is in the weekly release.

apollo.io.json pages.csv companies.csv

Think we got one wrong?

Open an issue on GitHub with the page and the question. The labelled pages we test against are public.

Open an issue How the scoring works